Unleash the full effect of your first TV campaign

We hosted our fifth ‘Culture Meets Strategy for Breakfast’ event, bringing together creative agencies, ambitious brands, journalists and media owners to explore how to make TV work harder and what it takes to make the leap onto the big screen for the first time.

We were joined by an outstanding line-up of speakers, bringing together media insights, planning expertise and real-world campaign experience:

• Zoe Harkness, Head of Partnerships at Thinkbox

• James McCann, Director of Advanced TV at Ebiquity

• Kate McCutchen, Senior Director of International Marketing at Life360

• Anthony Hopper, Founder of The Ninety-Niners

Two key takeaways from the event

1. TV advertising is more accessible than ever, and now is the golden age of TV for audiences. With more choice, better viewing experiences, and world-class content at our fingertips.

2. There are some key areas to think about to make your investment in TV really work. But if you do, it can be one of the most impactful channels immediately and with long-lasting effects.

A huge thank you to our speakers and everyone who joined us for a brilliant morning of conversation and insight.

Thinking about your first TV campaign, or looking to get more from your existing investment? Get in touch to explore how we can help you unleash the full effect of TV.