Big Motoring World is the UK’s biggest used car supermarket. Following the launch of a new low-interest finance product and a ‘best price guarantee’, we were tasked with increasing brand awareness and consideration while driving measurable growth in store visits, car sales, and finance conversions.

To support future investment decisions, we set out to understand the short- and long-term impact of introducing above-the-line media alongside the brand’s always-on performance activity, including paid social, search, and classified advertising.

Using a robust holdout test methodology, we developed and executed an integrated cross-channel campaign designed to build brand demand while maintaining performance efficiency. By combining strategic brand investment with performance media, we were able to demonstrate a clear link between brand strength and commercial outcomes.

Creative was handled by The Ninety-Niners, who we worked closely alongside to ensure media and creative worked hand in hand. The campaign delivered significant increases in footfall, vehicle sales, and finance deal conversions, providing compelling evidence that brand-building activity amplified the effectiveness of lower-funnel channels. The success of this approach led to a fundamental shift in media investment strategy across the business.

Since implementing the new media model, Big Motoring World has achieved record-breaking sales performance month after month, establishing a platform for sustained growth and long-term success.