Life360 is the leading family location safety app. The back-to-school period is critical to Life360, as demand peaks while parents and children navigate new routines and fresh anxieties. 

We were tasked with driving incremental YOY growth in the UK and Canada during this key period. Our work covered multi-market media analysis and comms planning through to media activation. Working alongside the creative agency, The Ninety-Niners, our strong partnership ensured the power of creative and media worked in unison to unleash the full effects of the campaign.

In the UK, the campaign targeted highly engaged parents through selective-school proximity, using geo-targeted OOH and parent-focused TV to reach families at key moments around children receiving their first phone.

For Canada, the campaign focused on parents in metro areas, using TV-led activity supported by trusted editorial content and integrations to build awareness and reinforce social norms.

This was the first TV campaign for Life360 outside of the US and the results were a huge success, with both markets surpassing their growth targets for downloads and registrations. The combination of TV and OOH delivered 21% incremental growth in the UK, and Canada became the fastest growing market for Life360.

Results

This was the first TV campaign for Life 360 outside of the US and the results were a huge success, with both markets surpassing their growth targets for downloads and registrations. The combination of TV and OOH delivered 21% incremental growth in the UK, and Canada became the fastest growing market for Life360.