Zinc is one of the UK’s fastest growing HR tech businesses, providing automated employee background checking software for recruitment, HR and compliance teams.

Through a highly targeted OOH campaign we gave Zinc public proof: visibility in key postcodes and commuter hubs, credibility at scale, and a shortcut to familiarity among HR, talent and business decision-makers. The result was a major uplift in search, and a raft of new business leads.

As part of a commitment to test & learn, we complemented this with a digital audio activation, adding frequency, explanation and intimacy.

This ensured reach to decision-makers in less cluttered moments, reinforcing memory, and help turn broad market visibility into clearer consideration when the need for better background checking becomes active.